Located in the Somerset House, the festival has selected ten major designers from various fields to showcase their design stories in a contemporary and innovative way. Reserving the newly renovated rooms at the west wing of the building, the designers get full freedom to make their story as complete and convincing as possible.
As for the English Drawing Room, designer Faye Toogood will be handling renovations herself. Creating the illusion of an abandoned country house, she uses charcoal and translucent plastic sheets to enhance space between four walls, reinforcing the idea of walking through a whole house.
Covering film and set design, award-winning designer Tino Schaedler joins forces with virtual reality director Nabil of United Realities, sending us on a trip to space by fusing vanguard technology aspects of storytelling.
For the keen book lovers amongst you, British designers Edward and Jay Osgerby will lure you into their intimate Reading Room where their furniture will be showcased, alongside their new book ‘One By One’.
Many of the rooms will be interactive, transforming design into a creative experience. Industrial designer Arik Levy takes this a step further by not only creating interaction between the viewer and the room but also between art and architecture. Collaborating with architect duo Tabanlioglu, the artwork will let you explore the theme of transparency.
Other talent attending the exhibition will be Alex Rasmussen, Luca Nichetto, Jasper Morrison, Nendo, Patternity and Ross Lovegrove.
Mon-Wed & Sun 10am-6pm, Thu-Sat 10am-9pm