Described as ‘music made by the booty – for the booty,’ Copenhagen based headphone company, AIAIAI, have combined music and the movement of the ‘booty’ for their new collaborative project.
The aim behind the project was to provide AIAIAI headphone-users with a new music, brought to them in a unique way. The Danish audio designers created new, inventive technology that essentially allows dancers to play music along to the rhythm off there rear-end.
From the heritage of bass-driven club culture, where booty-shaking is a fundamental component, AIAIAI wanted to explore if it was possible to change the perception of twerking.
Their creative approach and technology-driven concept allows the music to ‘do the talking.’ They teamed up with producer Branko, from the successful tropical bass band, Buraka Som Sistema. Allowing him to use the movements of buttocks to produce the final product. By using a dancer as his instrument, the final track was created shaped by the dancers twerking styled movements.
At the centre between high-brow and low-brow, technology and music, serious and all together eccentric, this project is all about that feeling you get when you hear a beat and just can’t stop moving. It’s one for the music lovers, and movers.