By Alyss Bowen
Parisian fashion house KENZO joins forces with the artists from Toilet Paper Magazine on their fourth collaboration for their spring/summer 2015 ultramodern advertising campaign.
Released in three chapters, Toilet Paper created a cityscape scene with a nod to the future through over-saturated vibrant colours and geometric designs.
Captured by the Toilet Paper collective, photographer Pierpaolo Ferrari, artist Maurizio Cattelan and art director Micol Talso. The campaign lends inspiration from the bright and futuristic, showing an optimistic paradise where the models run riot.
The first chapter shows the two ‘hero’, models Mona Matsuoka and Qing He, in their modern, concrete jungle. The simplest of the three chapters we are able to see the real essence of KENZO, with the new collection showcased effortlessly.
The second chapter portrays a magical, mysterious playground. The two heroes stomp through the high-tech city, with their giant like limbs, grabbing buildings and asteroids and imitating puppet shows with KENZO accessories.
The third and final chapter is based upon a child’s fantasy. Toilet Papercreated a 3D origami world in which the KENZO kids play with dinosaurs, skate on planets and explore the waters of a secret island.
The spring/summer campaign is instantly recognizable as a KENZOadvertisement. The consistently modern brand reflects both the bright and the future through their collaboration with Toilet Paper.
It sits perfectly in between being a piece of fashion advertisement, and artist reflection and showcases their men’s, women’s and children’s spring/summer collection in an animated dream.