In a world where supply and demand is ever important and where the supply side of multi-media representation is ever increasing, staying unique and ahead of the game is essential. We had a look at newcomer multi-media platform OpenLab to see what the new kid on the block has to offer.
Trance-genre Godfather Robert Miles, the internationally acclaimed DJ whose track 'Children' sold over five million copies, founded OpenLab with the objective of creating a premium multi-media platform offering the “now-and-the-next” in music, design, art, technology, architecture and ecology – on demand.
The self-proclaimed ethos of would-be ‘hostess-with-the-mostess’ OpenLab is a promotion of possibility and diversity in output, without compromising quality or the ambition to bring about all that is most desirable in “tomorrow’s world…today”. It is a boutique concept and compared with larger, more detached streaming platforms such as Spotify it may well offer users and artists alike a more personal experience. What really sets it apart from its competitors is what seems to be a carefully curated assortment of various modes of artistic expressions.
The OpenLab brand has a rather couple of ahead, launching a curated music service and digital download store, a subscription streaming service, a social network, and finally opening a creative space in Ibiza for collaborating artists. With astounding visuals and a strong portfolio the platform creates a unique use of music and visual content online, perhaps pioneering the way for a new era, in which we witness a comeback of the radio. And, in doing so, which achieves another important goal – “broadcasting the spirit of Ibiza”.
The OpenLab community, whose partners include household names such as International Music Summit, IBZ Entertainment, Ghostly and Rough Trade, now boasts more than 700,000 users in 140 countries and numerous of the world’s best independent record labels, musicians and visual artists.