In the late 1990s, Nixon emerged in California, specialising in customised watches, accessories, and audio. After proving successful in America, Nixon opened locations all over the world. Boasting stores in over 70 countries and, seeking prominence in Europe, the company has since set up shop in two key locations: in Paris’ le Marais district, and, more recently, on Newburgh Street in London.
Near Carnaby Street’s trademark independent fashion houses and flagship stores, Newburgh Street provides the perfect setting for Nixon’s newest retail location. While, with the addition of a new storefront, the shop boasts an impressive external façade that blends seamlessly into the stylish shops and boutiques of Carnaby Street, it is what is inside the shop that stands out. With its workshop-inspired customization bar opening on November 1, it’s only a matter of time until customers are able to pick and choose bits and pieces to create their own unique watches. With its coveted products, innovative customisation bar, and its newest trendy location, Nixon’s new home in London will, as noted by Nixon co-founder Chad DiNenna, enable the brand “to be an active participant in contributing to the field of world-class design through our perspective, our brand and products”.
Be sure to make time to check out Nixon’s newest location at 6 Newburgh Street in London, open now!