London quartet Citizens! have revealed an enticingly addictive new video for ‘Lighten Up’, their first track to be heard from their forthcoming second album due in Spring 2015.
Citizens! are to follow up their debut 2012 LP Here We Are after touring and joining bands from Two Door Cinema Club to Franz Ferdinand. Having recorded their new material in Paris, the band are part of Parisian record label Kitsuné.
Made by Focus Creeps, the directors behind the Arctic Monkeys’ R U Mine? video, Citizens! invite fans to take part in an interactive experience while watching. The video challenges you to tap along on your keyboard or smart phone to the rhythm of the song, creating differing interpretations of the track depending on whether you continue the beats. The more beats that viewers collectively achieve will amount to exclusive content being unlocked.
The unlockable content includes a Night drive playlist, an interview with the band and an alternative video for ‘Lighten Up.’
This original video sees the band in a world of contrasts from wild Parisian parties and night-life to beautiful countryside and lounging about in hotel rooms. The video perhaps gives us a glimpse through the keyhole of what life has been like for the band while touring and travelling the world.
Their single ‘Lighten Up’ is now available to download and is an edgy dance floor filler with an undoubtedly infectious beat. If this is anything to go by, their new album is sure to be worth the wait.
If you want to hear more from Citizens! watch out for our next issue!